Job Description

POSITION GENERAL SUMMARY

• Execute compelling employee value proposition (EVP) that reflects impactful engagement initiatives, crafting internal and external branding campaigns, and driving efforts that enhance MAHB's reputation as a leading workplace in the industry        

ESSENTIAL POSITION FUNCTIONS

Employer Branding

• Support the development and execution of MAHB’s employer branding strategy to attract and retain top talent.
• Create engaging content for internal and external channels, including social media, career pages, and employee testimonials, to showcase MAHB’s culture and employee experiences.
• Collaborate with Marketing and Communications teams to align branding efforts with corporate messaging.
• Assist in organizing career fairs, campus recruitment events, and partnership initiatives to promote MAHB as an employer of choice.

Employee Engagement Initiatives

• Plan and execute events and campaigns that drive employee engagement and reinforce MAHB’s EVP.
• Gather insights through surveys, focus groups, and direct feedback to identify areas for improvement in the employee experience.
• Develop recognition and reward programs to celebrate employee contributions and successes.

Content Creation & Communication

• Develop compelling stories, visuals, and multimedia content that highlight employee journeys and achievements.
• Ensure consistent messaging in all internal communications to reinforce MAHB’s values and employer brand.
• Manage the creation of newsletters, blogs, and other communication materials that promote key initiatives.

Employee Experience Enhancement

• Act as a champion for initiatives that improve employee satisfaction and engagement throughout the employee lifecycle.
• Collaborate with stakeholders to create onboarding experiences that align with MAHB’s branding and values.
• Support in initiatives that enhance inclusivity and foster a sense of belonging among employees.

Data Analysis & Reporting

• Collect and analyze data related to employer branding and engagement efforts, including social media metrics, event participation, and employee satisfaction scores.
• Provide actionable insights and recommendations to optimize branding and engagement strategies.
• Maintain a dashboard of key performance indicators (KPIs) to track progress and impact.

Collaboration & Stakeholder Engagement

• Partner with internal teams, including Human Capital and Communications, to align efforts and ensure seamless execution of initiatives.
• Build relationships with external partners, such as universities and industry organizations, to enhance MAHB’s visibility and reputation.   

Key Challenges

• Ability to develop innovative campaigns and storytelling approaches that enhance employer branding.
• Exceptional verbal and written communication skills to craft compelling messages and engage diverse audiences.
• Strong interpersonal skills to build partnerships and drive initiatives across teams.
• Proficiency in using analytics to measure and improve the effectiveness of branding efforts.
• High level of accuracy and consistency in messaging and branding materials.      

Skills

Education

External        

• Bachelor’s Degree in Human Resource Management, Marketing, Communications, Organizational Psychology, or a related field.        

Relevant Industries

External        

• Degree holder with minimum CGPA 3.0 and minimum 1 year relevant experience.

Additional Information

Open for Malaysian citizens only.
Please be reminded that only online applications will be entertained.
Applications should reach us by 28 January 2025.
Only the shortlisted will be notified.